Case Study- Soft Drinks Study Example | Topics and Well Written Essays - 250 words

- Soft Drinks - Case Study ExampleThe model is statistically significant and thus effectual in determining future demand. Note that, significant F = 1.6455* 10-11 (approximately equal to zero). The implication is that the model is relevant with the estimators statistically different from zero (i.e. 1 2 30)5. Now omit the price and temperature from the regression equation. Should a marketing plan for soft drinks be designed that relocates most canned drink machines into low-income neighborhoods? why or why not? (20%)The negative sign in the income coefficient implies that a change in income influences quantity of soft drink cans consumed in the reverse direction. Therefore, the component part with the lowest per-capita income will have the highest consumption.However, given that the R2 is 0.11 ( genuinely low), the independent variable only explains 11% of the changes in the dependent variable leaving a very high percentage ( 89%) to be explained by other factors, hence not a good