McDonald’s Corporation

McDonalds Corporation is the worlds leading food service organization. The corporation bulked by as a sm in all drive-through in 1948 by two br new(prenominal)wises, Dick and mackintosh McDonald. Raymond Albert Kroc, a salesman, maxim a great prospect in this market and advised Dick and Mac to expand their movement and open new restaurants. In 1961 Kroc bought out the McDonald brothers.By 1967 McDonalds expanded its operations to countries outside the U.S.A. This unyielding working(a) out led the Corporation to open 23,000 McDonalds restaurants in 110 countries in 1994, producing $3.4 bn in annual revenues. In addition, McDonalds opens a new restaurant every three hours. Also, McDonalds has twice the market sh ar of its closest U.S. competitor, Burger King, representing 7% of good U.S. eating-out sales. Similarly, McDonalds serves about 1% of the worlds population on any given day through its 23,000 restaurants internationally.Big Mac, the worlds most sold hamburger was deve loped by Jim Delligutti in 1967 to feed construction workers. Big Mac is the biggest attractor and backb one and only(a) of the corporation. Moreover, McDonalds maintains its competitive advantage by constantly creating new items to add onto its menu. This shows us that McDonalds practices an analyzer grammatical case of strategy, introducing new items and defending its existing ones.We serve people with good quality food, spry and at confused cost.McDonalds vision is to dominate the global food-service industry. Global dominance means setting the performance standard for client satisfaction and increases market sh ar and profit magnate through successfully implementing our convenience, value and execution strategies.To eat a clear picture of McDonalds corporation we need to look at its Task Environment, which includes itsWe shall as well explore McDonalds workforce renewing and its Total Quality Management.Customers are those who pay money to acquire an organizations good s or services.For many eld McDonalds mostly targeted the young people, however this has changed in this decade McDonalds has turned towards a much(prenominal) general market. By doing this McDonalds concentrates on the family, targeting a diverse market which includes consumers ranging from children to elderly people, using products such(prenominal) as the happy meal for children and Egg McMuffin for the elderly.McDonalds also satisfyingized the changing world we live in and the need for healthier food, since thither is an ever changing demographic group, who demand fast, top quality food that is low in calories. McDonalds responded to this opportunity and introduced a new and innovative product. This new product was a regular hamburger that tasted equivalent the real thing but was made of plant material like Soya beans. This same product also targets another demographic group, vegetarians.McDonalds mostly uses psychographic segmentation targeting the working and sum classes . These are the people that are more than susceptible to enter a fast food restaurant, since these are the people that lead a fast moving life and thus require a fast meal.In brief McDonalds customers are of all classes, but largely working and middle classes, and people of all ages.A competitor is an organization that fights with other organizations for resources.In our findings, McDonalds has two types of competitors in the Lebanese marketIn machinate refers to firms producing one or two products that compete with McDonalds products and therefore be a threat to the company.We have identified four indirect competitors heat content J. Beans, T.G.I. Friday, K. F. C. and Popeyes.Henry J. Beans offers hamburgers and fries on its menu, therefore competing with McDonalds for customers of these products. However, Henry J. Beans also known as Hanks is a more of a bar restaurant and therefore a hang out place, as a result charging more money for its products. Hanks targets middle to uppe r class customers, so where most of these customers overlap are in the middle class.T.G.I Friday is another indirect competitor reflecting the same characteristics as Henry J. Beans. Other indirect competitors are K. F. C. and Popeyes, both(prenominal) competing for the chicken nuggets and fries customers.In brief, Hanks and T.G.I. Fridays competes with McDonalds by offering hamburgers and fries, whereas K. F. C. and Popeyes compete with McDonalds by offering chicken nuggets and fries. cipher competitors refers to firms producing the same products or services as McDonalds does. here we found that McDonalds has three direct competitors Burger King, Wendys and Hardees.McDonalds closest enemy is Burger King, which operates a total of 9644 restaurants in 110 countries.Wendys is McDonalds second largest rival, which is also in the fast food business, where Wendys operates 6776 restaurants in 32 countries.Hardees, McDonalds third largest rival is also in the fast food business and is th e only direct competitor apart from Juicy Burger in the Lebanese market. Hardees operates 3080 restaurants in 20 countries.As we have illustrated McDonalds faces steamed competition from three major competitors, Burger King, Wendys and Hardees.Suppliers is an organization that provides resources for other organizations.McDonalds has practiced a backward vertical integration, by replacing most of its suppliers. It has done so for two reasons,2) To ensure that its products are of top quality.These supplies include squall and milk to be used in its products, which it gets from its farms. Other suppliers include local grocery stores that supply McDonalds with refreshful vegetables. Soft drinks are supplied exclusively by Coca-Cola, which is also its ally. McDonalds supplies also include raw material such as flour, sugar, yeast, etc.,.A strategic ally is an organization working together with one or more other organizations is a joint venture or a similar arrangement.McDonalds has form ed a strategic alliance with Walmart, Chevron, Amoco, Disney and Coca-Cola.Walmart, which is a large shopping mall chain in the U..S. and several neighboring countries, is consort with McDonalds, which offers great opportunities for both companies. McDonalds has restaurants in each Walmart, offering its customers conveniences and excellent fast food at a low cost ease of accessibility. McDonalds corporation describes it best in this scenario Imagine a take shopping day at your local Walmart and having the ability to sit down with the kids and enjoy many of our McDonalds favorites, like Big Mac sandwiches, world famous fries and kids favorite Happy Meal. McDonalds understands your busy lifestyles and the demands on your magazine. Thats why we are making it easier for you to do more things in less time.McDonalds is engaged in an alliance with two natural fuck up companies, Chevron and Amoco. This alliance represents the ultimate in convenience. At these locations, one finds a full -menu McDonalds restaurant with dining direction service. Nothing can be more convenient, because one can fill up the car with gas and get a meal all in one stop.Another important alliance that McDonalds has is with Disney. Here McDonalds has the sole right to sell fast food in Disneys theme parks around the U..S. and other Disney operations in the world. Under the terms of the agreement, McDonalds will operate restaurants and Disney will promote its films through McDonalds.Regulators are groups or governmental agencies that can control and influence the organizations policies and practices.An ensample is Lebanon a few years agone when the U..S. government banned all U..S. citizens and organizations to come or operate in Lebanon. Another good example would be the embargo imposed on Iran where U..S. organizations were banned to operate in this country.Another group of regulators called kindle groups can and have influenced McDonalds to treat its animals (cow and chickens) in a muc h more humane manner, which resulted in the restructuring of McDonalds farms throughout its operations around the world.The summary of the task environment which is by definition a specific organizations or groups that affect the organization, which includes competitors, suppliers, customers, strategic allies and regulators. Here we described the task environments importance to McDonalds, where McDonalds faces both opportunities and has threats in its environment.Diversity exists in a group or organization when its members differ from one another along one or more important dimensions such as age, gender, and ethnicity.Diversity is very important for McDonalds. Here millions of teens start out by working at McDonalds. Here some of the teenagers move on to get various jobs such as movie stars, skilled workers, famous athletes, trouble positions and other educated positions in society. At McDonalds two thirds of middle and upper management started out as crewmembers in a McDonalds r estaurant.There are opportunities for everybody in McDonalds from teenagers to elderly workers, and from people just entering or reentering the job market. Moreover, McDonalds offers special jobs for people who have disabilities, such as people who are in wheel chairs and those who moldiness use crutches permanently. Furthermore, McDonalds offers their workers whippy working hours. For example, hours for people seeking just a few hours of work per week and those who seek full time positions. The work force at McDonalds also have some say in their working hours, such as if they prefer the morning, mid-day, or evening shifts in the restaurant.So, McDonalds uses diversity to create a good melodic phrase in their work places among workers and management. Here they offer work to all kinds of people without discrimination and the workers have flexible hours that provides customer satisfaction.Quality is the totality of features and characteristics of a product or service that bear on it s ability to satisfy stated or implied needs.For McDonalds, total quality management (TQM) involves that the employees are at work on time, are neatly dressed, and are clean. The employees must make sure that the customers constantly receive safe food, which implies that the employees must wash their hands often to remain clean. Moreover, the employees must follow certain Standard Operational Procedures, so the customers always receive exceptional quality and service. This includes the employees using plastic gloves when they prepare the food, that the meat and fries are properly fried, and that the vegetables are thoroughly washed when used in the food.Another TQM is that the employees rely on teamwork and highschool energy to get the job done, so that the customers do not have to wait long for their food. Furthermore, McDonalds management emphasizes that their restaurants should be clean. This involves that the restaurants are tidy, sparkling and spotlessly clean. As McDonalds il lustrates the quality is that the employees delivers fast, accurate and friendly service with a smile.